What is GEO? 7 ways to make your brand visible in AI search

Search behaviour is shifting: users increasingly ask questions directly to AI assistants. Generative Engine Optimisation (GEO) aims to get your brand cited as a trusted source in those answers.

1. Clarify your entity

Company name, founding year, services and contact details must be consistent everywhere. Schema.org Organization markup translates this into machine-readable language.

2. Write in question-and-answer form

AI models prefer clear, concise and verifiable answers. Add FAQs to each service page and mark them up with FAQPage schema.

3. Offer citable data

Original research, statistics and case studies are what models love to cite most.

4. Publish an llms.txt file

An llms.txt at your site root gives AI agents a summary of your brand. This site generates it automatically.

5–7. Technical foundations

• Allow AI crawlers in robots.txt.
• Keep pages fast and server-rendered.
• Map multilingual content correctly with hreflang.