Manufacturing & Export

Industrial purchasing is a long process shared by engineers, buyers and executives. An overseas buyer usually meets you first through a search result or on your website after a trade fair, and that first contact must fully reflect your production strength and reliability.

Digital challenges in the sector

• A new-customer flow that depends on trade fairs
• Describing technical products accurately in several languages
• Missing certificate, capacity and lead-time information procurement teams look for
• B2B enquiries lost in long sales cycles

Our approach

We research the search terms buyers use in target countries and structure your product groups around them. Your plant is presented through drone and corporate film, and decision-makers are targeted on LinkedIn by industry and job title.

• B2B website in four languages with correct technical terminology
• International SEO by country and product group
• Decision-maker lead campaigns on LinkedIn and Google
• Factory films and production line footage

Frequently asked questions

Can we win international customers outside trade fairs?

Yes. Country-level SEO and targeted ads create a steady flow of enquiries between fairs, and pre-fair campaigns help you book meetings in advance.

How are technical translations handled?

We work with translators experienced in your industry and turn the terms in your catalogues into an approved glossary.