Digital Advertising
Proven ways to lower your Google Ads cost per conversion
You can win more leads without raising the budget. Practical advice from 20 years of experience — from account structure to bidding.
Raising the budget is not always the answer. In most accounts, waste comes from poor measurement and a scattered structure.
Fix measurement
Set up GA4 and Google Ads conversions with enhanced conversions; an account measured wrongly is optimised wrongly.
Simplify the structure
Consolidate keywords with similar intent and give smart bidding enough data.
Invest in landing pages
Fast, single-goal pages that deliver the ad’s promise above the fold lift conversion rates noticeably.
